Caseback — Instagram Launch Kit

The handle

The handle is @casebackwatches, registered and live. All references below use it.

Bio (pick one)

Option A — the club voice:

A private table for watch collectors.
One hundred founding seats. Some remain.
↓ Claim yours

Option B — the plain voice:

The watch collector's club. Log your collection, post wrist checks, play the daily games, read the Journal.
Founding seats open ↓

Link in bio: joincaseback.com (once live). Until then the Netlify address works.

Voice rules

Write like the app: short, dry, confident. Serif-postcard energy, not hype. No emojis in captions except a single ✦ if needed. No "link in bio!!" begging. Never use em-dashes. Sign nothing "the team," it's a house.

The first nine posts (the grid people see when they tap your profile)

Post these across the first two weeks, in roughly this order, so the grid reads as a set:

• The mark. The mint tie-dye C icon, full bleed. Caption: "Caseback. A private table for watch collectors. One hundred founding seats."
• A wrist check. Your best real wrist shot (the Yacht-Master). Caption: "Wrist check. The first ritual of the house."
• A price chart. Screenshot of a price-guide curve (Submariner or Nautilus). Caption: "Every reference tracked. No subscription, no ads. House data."
• The Journal. A pull-quote card from a Journal story (the Tank or Moonwatch piece). Caption: "Tonight's long read at the table."
• Guess the ref. Tight macro crop of a dial from the 4K catalog. Caption: "Name the reference. Answer tomorrow." (Answer in comments next day. This is your repeatable engagement format.)
• The games. Screenshot of Under the Hammer. Caption: "Guess what it sold for. New lots weekly. Daily trivia for the well-read."
• A wrist check from a house account. Sterling's Wimbledon Datejust. Caption: "From the table."
• The founding seat. The wax-seal / founding collector badge. Caption: "The first hundred hold it forever."
• The invitation. The C mark again, dark variant or the caseback ring. Caption: "Seats remain. joincaseback.com"

Repeatable formats after launch

"Guess the ref" (twice weekly, your best format), Wrist Check Wednesday repost of the best member shot (ask permission, credit them), one price-chart post weekly ("what moved"), one Journal pull-quote weekly. Four formats, four posts a week, no burnout.

Hashtags (5 to 8 per post, rotate)

#wristcheck #watchcollector #watchcommunity #rolex #watchesofinstagram #horology #watchfam plus the brand in the photo (#datejust #speedmaster etc.)

First-week moves

Follow 50 accounts you actually rate: dealers, collectors, watch photographers, RedBar chapters. Comment substantively on ten posts a day (about the watch, never about your app). DM nobody. When someone good follows back and engages, invite them personally with your invite link. The account earns attention by knowing watches, the app converts it.