Caseback — App Store Submission Kit

Everything Apple asks for, prepared in advance. Work through this top to bottom when you're ready to submit.

1. The listing

App name (30 chars max): Caseback — Watch Collectors

Subtitle (30 chars max): The collector's table

Promotional text (170 chars, editable without review):

A private table for watch collectors. Log the vault, post the daily wrist check, play the daily eye test, and read the Journal. One hundred founding seats.

Description:

Caseback is a private community for people who love watches — a table, not a feed.

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THE WRIST CHECK — One photo a day: whatever made the wrist this morning. The week's best is crowned Watch of the Week by member vote.

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THE VAULT — Log your collection with references, photos, and market values. Watch your collection's worth chart itself over time. Hide anything you'd rather keep between you and the safe.

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THE GAMES — A daily reference-guessing eye test, weekly standings, and badges that are earned, never given.

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THE JOURNAL — Long reads from the house: the heists, the auctions, the forgotten geniuses, and a Collecting School for the details that make you dangerous at a dealer's counter.

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THE LOUPE — Point the camera at any watch and let the house identify it.

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Membership is limited to one hundred founding seats. Values shown are editorial estimates for reference only — not appraisals or financial advice.

Keywords (100 chars, comma-separated, no spaces):

watch,watches,collector,rolex,collection,wristwatch,horology,vintage,luxury,tracker,community

(Note: brand names in keywords are allowed if descriptive of content; if Apple objects to "rolex", drop it and add "chrono".)

Category: Primary — Social Networking. Secondary — Lifestyle.

Support URL: https://joincaseback.com/terms · Privacy Policy URL: https://joincaseback.com/privacy

2. Age rating questionnaire (answer honestly, result will be 13+/12+)

• Unrestricted web access: No (app shell is your site only)
• User-generated content: Yes — with moderation, report/block, and account deletion in place (Apple's UGC checklist: you have all four — report ✓ block ✓ moderation ✓ EULA consent ✓)
• Gambling, contests: No (games have no cash value — Terms §5 covers this)
• Everything else (violence, medical, mature themes): No

3. Privacy "nutrition label" answers

Data collected and linked to identity:

• Contact info: Email address (account creation)
• User content: Photos, posts, comments (the product)
• Identifiers: User ID

Data NOT collected: location, browsing history, purchases, financial info, health, contacts, search history outside the app.

Tracking (IDFA / cross-app): None. No ads, no third-party analytics SDKs, no tracking. Answer "No" to App Tracking Transparency requirement.

Third parties with access: Supabase (hosting/database), Netlify (hosting), Resend (transactional email), Anthropic (Loupe photo identification — photo sent for identification only, not stored by the model provider for training under API terms).

4. Screenshots (required sizes)

Take these on device or Simulator after the Xcode run works:

The six shots, in order (first two matter most):

• The feed — a beautiful wrist check with the like/comment row (first impression)
• The vault — collection grid with values and the growth curve
• Guess the Ref — the daily eye test card
• The Journal — a long-read open (Lange or the Marie-Antoinette heist)
• The Loupe — identification result card
• A profile — badges, Drawer, Watch of the Week crown

Frame them on the dark-green brand background with one short serif line each ("The daily wrist check." / "Your vault, valued." etc.). I can generate these frames when you have the raw screenshots.

5. Review notes (paste into App Review notes field)

Caseback is an invite-scarce community ("100 founding seats") but reviewer access is unrestricted — create an account with any email, or use the demo account below. Values shown are editorial estimates (see Terms §4). Account deletion: Profile → Settings → Delete account. UGC moderation: every post/comment can be reported; moderators review a queue; blocking is per-user.

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Demo account: create one fresh: email review@[your domain], or supply Apple a seeded login before submission. (Set this up before submitting — Apple rejects UGC apps they can't enter.)

6. Pre-submission checklist

• [ ] Apple Developer Program enrolled ($99/yr) — required for TestFlight and the store
• [ ] Xcode signing works on your phone (tonight's step)
• [ ] Native push (APNs) wired — web push does not work in the iOS shell
• [ ] App icon 1024px (done — in the project)
• [ ] Sign in with Apple: required because Google sign-in exists in the web app. Either add Sign in with Apple, or keep Google hidden in the native shell (already done — Google is hidden natively, so email-only sign-in is compliant)
• [ ] Demo account seeded for review
• [ ] TestFlight build to your first 5–10 collectors for a week before public release — their crash reports are your safety net

7. TestFlight plan

• Archive in Xcode → Distribute → TestFlight Internal (instant, up to 100 testers via email)
• Invite the founding collectors — frame it as "the first ten seats get the app before the world"
• One week of daily use; fix what they hit; then submit for review
• Expect one rejection on the first submission of any UGC app — it's normal; the review notes above pre-answer the usual reasons

Prepared August 12, 2026. The listing copy is written in the house voice and fits Apple's character limits.